Anthony
Placet
I help turn ideas into brands, fast.
Designer, Developer and Founder that works with startups on product design and strategy. Before learning code, I used to focus on event and video production.
company
Mosaic Creative
ROLE
Freelance Consultant
problem
New agency needs to establish brand and stand out during pitches.
Strategy
Future is past, create today.
Solution
A blend of gritty static and other retro digital signals mixed with modern animation and modern aethestics.
Result
In progress.
Services
design
strategy
web development
web animation
company
Nobull Downhill
ROLE
Freelance Consultant
problem
Downhill skateboarding aspires to become an Olympic sport.
Strategy
Collaborate with the most passionate riders.
Solution
Create event series that combines downhill and vert, and a separate series of garage races.
Result
In progress.
Services
design
development
pitch deck
logo design
strategy
partnerships
fundraising
company
Mobster Gang
ROLE
Freelance Consultant
problem
Capital markets are in a slump and need an edgy competitor.
Strategy
Make the status quo uncomfortable.
Solution
Growth hack fintech, investors, and wall street to start a new database.
Result
Proprietary 300K+ database.
Services
logo design
investment
postgres
data scraping
database development
company
The Real Mental Health Foundation
ROLE
Board Member & Fractional CPO
problem
Men's mental health at the C-Suite is badly stigmatized.
Strategy
Use conversation and community to improve care.
Solution
Build online and offline events series where people can openly communicate.
Result
Foundation successfully launched and growing.
Services
design
web development
fundraising
video production
e-commerce
pitch deck
web automations
database development
company
Replit
ROLE
Investor
problem
Need to onboard the next billion developers.
Strategy
Code from a smart phone, deploy in seconds.
Solution
End-to-end ai enhanced coding platform for individuals and teams.
Result
Growing rapidly.
Services
early adopter
investment
company
Luvbucks
ROLE
Founder & Product Designer
problem
Gift cards and cash are impersonal and outdated.
Strategy
Virtual debit cards as gifts.
Solution
Web and mobile suite of apps for personal and business use.
Result
Successfully raised pre-seed. Licensed to chain of hotels.
Services
logo design
web development
app development
investment
e-commerce
pitch deck
partnerships
copywriting
fundraising
strategy
operations
company
Mercury
ROLE
Investor
problem
Business Banking is bad.
Strategy
Create the next generation of great comapnies.
Solution
Modern banking web and apps that heavily emphasize amazing user experience and design.
Result
Growing rapidly.
Services
early adopter
investment
company
Republic Crypto
ROLE
Freelance Consultant
problem
Need to attract the most promising Web3 startups.
Strategy
Build the future that web3 founders want to see.
Solution
Gamify the onboarding process whereby founders self select their personality types and showcase their skills.
Result
Campaign adopted by client.
Services
pitch deck
game design
character design
strategy
company
Howl Media
ROLE
Freelance Consultant
problem
Need an intriguing site to attract new projects.
Strategy
Hypnotize the audience.
Solution
Single page Webflow site with custom animation.
Result
Launched at Sundance and landed dozens of new clients.
Services
design
web development
web animation
company
The Financial Revolutionist
ROLE
Freelance Consultant
problem
Fintech is changing the world and we don't know how to talk about it.
Strategy
Free newsletter to drive site traffic and ads.
Solution
Mailchimp newsletter and Squarespace site with edgy feel and upscale writing with the best fintech founders.
Result
Growth hacked to several hundred thousand subscribers before being acquired.
Services
design
strategy
web development
newsletter development
image library development
company
Savethatname
ROLE
Founder & Product Designer
problem
It's hard to find an available name across both domains and social media sites.
Strategy
Build an API that does it all.
Solution
A search engine and automation suite that takes an order for a name an registers new accounts for the user at all of the sites they chose.
Result
Pivoted from B2C to B2B and licensed the API. Acquired.
Services
logo design
web development
app development
investment
e-commerce
pitch deck
partnerships
copywriting
fundraising
strategy
operations
company
Heavy Eyelid
ROLE
Freelance Consultant
problem
New company wants to launch CBD brand in crowded market.
Strategy
Retro branding and simple product line.
Solution
Create line of three flavor blends with three distinct designs for pre-rolls, vapes, and flower.
Result
Successfully raised pre-seed.
Services
pitch deck
web development
e-commerce
copywriting
strategy
company
Findmine
ROLE
Freelance Consultant
problem
Need to articulate unique value proposition.
Strategy
Leverage video for storytelling.
Solution
Created a 30 second spot that clearly demonstrates product use and unique value.
Result
Company adopted the strategy.
Services
design
copywriting
video production
strategy
seo
company
Spokenlayer
ROLE
Freelance Consultant
problem
Need to articulate unique value proposition.
Strategy
Use the product to sell the product.
Solution
Created a sales strategy which told the founding story on the app itself.
Result
Successfully raised seed and landed huge enterprise clients including Apple.
Services
design
web development
strategy
copywriting
pitch deck
company
Sexgenlab
ROLE
Freelance Consultant
problem
Sexuality and gender mean different things to different people.
Strategy
Deliver higher education.
Solution
A Wordpress site with extensive tagging and linking to create a highly searchable database.
Result
Successfull launch.
Services
web development
database development
company
Perry Strong
ROLE
Freelance Consultant
problem
Multi-discipline creative needs to showcase work.
Strategy
Lead with high quality photography.
Solution
Squarespace site that embeds media from various platforms.
Result
Successfull launch.
Services
web development
database development
company
Joieestyled
ROLE
Freelance Consultant
problem
Top-tier fashion stylist needs to showcase work.
Strategy
Lead with bold animations.
Solution
Squarespace site with beautuful galleries and eye catching hero animation.
Result
Successfull launch.
Services
web development
database development
company
The Altman Building
ROLE
Freelance Consultant
problem
Classic NYC building needs to showcase event space.
Strategy
Show the space in its natural beauty and tell the history of the property.
Solution
Squarespace site with several beautiful galleries and simple navigation.
Result
Successful launch.
Services
design
web development
database development
seo
company
J.W.T. Worldmakers
ROLE
Technical Producer
problem
CEO wants better visibility.
Strategy
Interview leading business marketers.
Solution
Create an in-house brand of CEO interviewing industry leaders.
Result
Successful series.
Services
video production
post-production
technical direction
company
Social Week - Pivot Conference
ROLE
East Coast Partnerships
problem
Marketing hasn't changed but Social Media is all new.
Strategy
Become the center of the industry.
Solution
Create an entire social week in NYC with a flagship Pivot conference that convenes the best and brightest in modern marketing.
Result
Event series acquired by momentum.
Services
partnerships
sales
strategy
live-streaming
company
Brooklyn Entrepreneurs Group
ROLE
Founder & Producer
problem
Startups and small businesses need resources and community.
Strategy
Help connect people.
Solution
Monthly meetup with three founders and three local sponsors to discuss the highs and lows of getting off the ground.
Result
2 years of successful events.
Services
event production
design
web development
copywriting
partnerships
company
TEDxBigApple
ROLE
Co-Producer
problem
How to we discover and adapt to disruptive ideas.
Strategy
Use TEDx to deliver a variety of view points around disruption.
Solution
One day event at Saatchi & Saatchi NYC.
Result
Sold-out event and thousands watching livestream.
Services
event production
web development
design
live-streaming
video production
partnerships
fundraising
company
TEDxCambridge
ROLE
Founder & Producer
problem
People don't really know much about the food they eat.
Strategy
Use TEDx to deliver a variety of view points on food.
Solution
One day event at MIT.
Result
Sold-out event.
Services
event production
partnerships
video production
company
ArtVenue
ROLE
Freelance Consultant
problem
Artists need money and walls need art.
Strategy
Allow any business to create a gallery.
Solution
Web and mobile suite of apps that matched business and artists while splitting commissions on any sales.
Result
Won Mass Challenge competition.
Services
design
pitch deck
strategy
partnerships
company
MIT Sloan
ROLE
Director of Digital Communications
problem
Need to stand out from other great schools in the market.
Strategy
Use video to show students learning in the field.
Solution
Create suite of media to showcase what life for students is like including their work around the world.
Result
From 13th to 5th ranked best business school.
Services
event production
video production
animation
sound design
partnerships
web development
web automation
photography
company
American Apparel
ROLE
Photographer & Video Marketer
problem
Company wants to go from wholesale to retail.
Strategy
Lead with edgy, borderline offensive attitude to become memorable.
Solution
Create video database that showcases all the brand assets and distribute worldwide.
Result
From 1 - 100 stores worldwide.
Services
web design
video production
photography
digital marketing
automation
catalog
lifestyle
company
Artists For Humanity
ROLE
Mentor
problem
Inner-city kids need to earn money while learning.
Strategy
Clients hire your kids to do creative work.
Solution
Innovative multimedia studio that teaches kids to be entrepreneurs through creativity.
Result
325+ students annually, with most going on to higher education.
Services
web design
digital design
video production
silk screening
